JPAbecillaPH.com Named 2026 Best Cebu Personal Blog Finalist
Another milestone for JPAbecillaPH.com – The Millennial Writer. I’m grateful to share that the blog has once again been named a Best…
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JP ABECILLA The Millennial Writer
Writing from Cebu about politics, society, marketing, work and Filipino life.
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Philippine Politics
Top 5 Worst Presidents in Philippine History: Why Duterte Belongs Near the Bottom
DDS supporters love to post on social media that Rodrigo Duterte is the best president…
Marketing & Branding
Philippine Brands Are Already Showing Up in AI Search. But Here’s What Marketers Should Really Pay Attention To
Google search is no longer the only place where brands compete to be discovered. Today,…
Society & Culture
Forgotten Island Review: A Filipino Millennial Looks Back at the ’90s, Friendship, and the Stories We Grew Up With
Disclosure: I was one of the invited guests of Universal Pictures Philippines for the advance…
The Voice
Politics, governance and Filipino society — independent commentary from Cebu on the issues shaping the Philippines.
Politics & Governance →The Marketer
Ideas on brands, content, careers, workplace culture and the changing world of marketing.
Marketing & Career →The Writer
Writing, blogging, digital media and the stories and ideas worth putting into words.
Writing & Media →The Voice
Politics & Governance
Independent commentary on Philippine politics, public policy, leadership and national development.
Political Ideas
Where Have Cebu’s Political Bloggers Gone? The Gap Between Vlogging, Partisanship and Long-Form Political Writing
Cebu has never lacked political opinion. Turn on local radio, read a newspaper column, scroll through Facebook, or…
Philippine Politics
After 2022, Where Did Samira Gutoc Go? The Girl from Marawi Looks Toward 2028
For many Filipinos, the last vivid memory of Samira Gutoc may still be from the 2022 elections. She…
Political Ideas
Why Filipinos Need to Learn How to Disagree Better
Filipinos are very good at talking. We can turn a five-minute conversation into an hour. We debate basketball,…
Filipino life beyond the headlines
Society & Culture
After a Lifetime on Display, Did Mali Need to Remain on Display After Death?
A few months before Mali died, I visited Manila Zoo and saw her for the first time. I did not know it…
Cebu Is Changing Fast, But What Kind of City Are We Building?
Cebu, the Queen City of the South, has always been proud of its growth. New towers rise. Business districts expand. Restaurants open.…
Middle Class on Paper, Fragile in Reality: What ₱50,000-₱80,000 Really Means to a Filipino Family
If a Filipino earns ₱80,000 a month, is that person comfortably middle class? At first glance, it sounds like a simple question.…
Professional perspective
Marketing & Career
Ideas on marketing, brands, careers, workplace culture and professional growth.
Marketing & Branding
AI-Driven Marketing for Philippine Brands in 2025
Marketing & Branding
DEBUNKED: Starbucks Misspells Names on Purpose as a Marketing Strategy
Let’s cut through the noise. My viral Facebook post ranting about a barista butchering my name on a…
Marketing & Branding
From the JP Abecilla–Starbucks Saga to #ProudlyPinoyCoffee: A Journey of Brewing Filipino Pride
In a recent Daily Tribune article by Jason Mago, it was noted that it remains to be seen…
Marketing & Branding
Content Marketing in 2025: Trends, Strategies, and Expert Insights
Since 2017, it has been my practice to review the annual trends in the content marketing world and…
Recently published
Latest From JP
Jollibee Joins DreamWorks’ Forgotten Island in a Celebration of Filipino Stories and Friendship
There is something special about seeing Filipino culture move beyond our shores, not merely as a background detail, but as part of…
Who Really Writes Best? Ranking 10 Cebu Bloggers by Writing Quality – Not Followers, Awards or Clout
The word “blogger” has changed. Once, it meant someone who sat down, opened a blank page, and actually wrote. Today, the label…
Four Nights and Five Days in Hong Kong: The Food, Crowds, Lights and Valentine’s Day I Still Remember
My Hong Kong travel experience was not really about checking attractions off a list. Yes, we went to Ocean Park, rode the…
Beyond “Yormilk”: When Public Service Becomes Part of a Filipino Child’s Story
For many Filipino families, milk is ordinary. It sits beside coffee, rice and canned goods on supermarket shelves. Parents remind children to…
Rising Above the “Starbucks Saga,” Sparking National Conversation on Coffee, Culture, and Class
Months after the much-talked-about “JP Abecilla–Starbucks Saga,” digital marketing professional and blogger JP Abecilla, known as The Millennial Writer, is redefining the…
Manila Flood Control: How Mayor Isko Moreno’s Declogging and Cleanup Operations Are Transforming Manila
This article serves as a follow-up to my previous piece, “Can We Stop Normalizing the Philippines as a DUGYOT Nation?”, where I…
Beyond work and politics
Life & Faith
Four Nights and Five Days in Hong Kong: The Food, Crowds, Lights and Valentine’s Day I Still Remember
My Hong Kong travel experience was not really about checking attractions off a list. Yes, we went to Ocean Park, rode the…
National Bible Month 2025: A Four-Week Bible Reading Challenge
The Philippines is said to be a “Christian country.” Granting without admission that this is true, Filipinos then must be Bible readers.…
Doc Willie Ong Update: Battle with Cancer, Fight of Faith, and Bid for Senate
Since he disclosed his sarcoma cancer diagnosis in September and filed his COC for senator in October, followers and supporters of Doc…
About JP
A writer, marketer and independent Filipino voice from Cebu.
I write about Philippine politics, society, marketing, work and Filipino life — bringing together professional experience, civic commentary and more than a decade of blogging.
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