After 2022, Where Did Samira Gutoc Go? The Girl from Marawi Looks Toward 2028
For many Filipinos, the last vivid memory of Samira Gutoc may still be from the 2022 elections. She was the lone woman…
Read the story →Writer. Marketer. Filipino storyteller.
JP ABECILLAThe Millennial Writer
Stories, ideas and perspectives on marketing, work, money, society and Filipino life.
Better conversations for a brighter Philippines.
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Jollibee Joins DreamWorks’ Forgotten Island in a Celebration of Filipino Stories and Friendship
There is something special about seeing Filipino culture move beyond our shores, not merely as…
Writing & Blogging
Who Really Writes Best? Ranking 10 Cebu Bloggers by Writing Quality – Not Followers, Awards or Clout
The word “blogger” has changed. Once, it meant someone who sat down, opened a blank…
News & Events
After a Lifetime on Display, Did Mali Need to Remain on Display After Death?
A few months before Mali died, I visited Manila Zoo and saw her for the…
The Writer
Stories about Filipino life, culture, society and the experiences that shape us.
Explore Stories →Ideas with a point of view
Stories That Start Conversations
Middle Class on Paper, Fragile in Reality: What ₱50,000-₱80,000 Really Means to a Filipino Family
If a Filipino earns ₱80,000 a month, is that person comfortably middle class? At first glance, it sounds like a simple question.…
Four Nights and Five Days in Hong Kong: The Food, Crowds, Lights and Valentine’s Day I Still Remember
My Hong Kong travel experience was not really about checking attractions off a list. Yes, we went to Ocean Park, rode the…
Beyond “Yormilk”: When Public Service Becomes Part of a Filipino Child’s Story
For many Filipino families, milk is ordinary. It sits beside coffee, rice and canned goods on supermarket shelves. Parents remind children to…
Rising Above the “Starbucks Saga,” Sparking National Conversation on Coffee, Culture, and Class
Months after the much-talked-about “JP Abecilla–Starbucks Saga,” digital marketing professional and blogger JP Abecilla, known as The Millennial Writer, is redefining the…
Professional perspective
Marketing & Work
Marketing & Career
AI-Driven Marketing for Philippine Brands in 2025
Business & Career
DEBUNKED: Starbucks Misspells Names on Purpose as a Marketing Strategy
Let’s cut through the noise. My viral Facebook post ranting about a barista butchering my name on a…
Business & Career
From the JP Abecilla–Starbucks Saga to #ProudlyPinoyCoffee: A Journey of Brewing Filipino Pride
In a recent Daily Tribune article by Jason Mago, it was noted that it remains to be seen…
Business & Career
Content Marketing in 2025: Trends, Strategies, and Expert Insights
Since 2017, it has been my practice to review the annual trends in the content marketing world and…
About JP
A storyteller, a marketer and a lifelong learner.
I write because I believe ordinary experiences can reveal something bigger about work, money, culture, faith and Filipino life.
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