Writer. Marketer. Independent Filipino voice.
Writing from Cebu about politics, society, marketing, work and Filipino life.
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Google search is no longer the only place where brands compete to be discovered. Today, a potential customer can open ChatGPT, Gemini,…
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Disclosure: I was one of the invited guests of Universal Pictures Philippines for the advance…
As early as 2026, Vice President Sara Duterte is unquestionably the person to beat in…
Cebu has never lacked political opinion. Turn on local radio, read a newspaper column, scroll…
Politics, governance and Filipino society — independent commentary from Cebu on the issues shaping the Philippines.
Politics & Governance →Ideas on brands, content, careers, workplace culture and the changing world of marketing.
Marketing & Career →Writing, blogging, digital media and the stories and ideas worth putting into words.
Writing & Media →The Voice
Independent commentary on Philippine politics, public policy, leadership and national development.
Filipinos are very good at talking. We can turn a five-minute conversation into an hour. We debate basketball,…
For many Filipino families, milk is ordinary. It sits beside coffee, rice and canned goods on supermarket shelves.…
This article serves as a follow-up to my previous piece, “Can We Stop Normalizing the Philippines as a…
Filipino life beyond the headlines
A few months before Mali died, I visited Manila Zoo and saw her for the first time. I did not know it…
Cebu, the Queen City of the South, has always been proud of its growth. New towers rise. Business districts expand. Restaurants open.…
If a Filipino earns ₱80,000 a month, is that person comfortably middle class? At first glance, it sounds like a simple question.…
Professional perspective
Ideas on marketing, brands, careers, workplace culture and professional growth.
Let’s cut through the noise. My viral Facebook post ranting about a barista butchering my name on a…
In a recent Daily Tribune article by Jason Mago, it was noted that it remains to be seen…
Since 2017, it has been my practice to review the annual trends in the content marketing world and…
Recently published
There is something special about seeing Filipino culture move beyond our shores, not merely as a background detail, but as part of…
The word “blogger” has changed. Once, it meant someone who sat down, opened a blank page, and actually wrote. Today, the label…
My Hong Kong travel experience was not really about checking attractions off a list. Yes, we went to Ocean Park, rode the…
Months after the much-talked-about “JP Abecilla–Starbucks Saga,” digital marketing professional and blogger JP Abecilla, known as The Millennial Writer, is redefining the…
We’re now living in a world where everyone, including grandparents, seems to be starting a blog. With that, standing out from the…
When you think about what kids need to succeed in school, rice might not be the first thing that comes to mind.…
Beyond work and politics
My Hong Kong travel experience was not really about checking attractions off a list. Yes, we went to Ocean Park, rode the…
The Philippines is said to be a “Christian country.” Granting without admission that this is true, Filipinos then must be Bible readers.…
Since he disclosed his sarcoma cancer diagnosis in September and filed his COC for senator in October, followers and supporters of Doc…
About JP
I write about Philippine politics, society, marketing, work and Filipino life — bringing together professional experience, civic commentary and more than a decade of blogging.
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