Philippine Brands Are Already Showing Up in AI Search. But Here’s What Marketers Should Really Pay Attention To
Google search is no longer the only place where brands compete to be discovered. Today, a potential customer can open ChatGPT, Gemini,…
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Category: Marketing & Career
Practical insights on marketing, branding, careers, workplace culture, business, and professional growth in the Philippines.
AI-Driven Marketing for Philippine Brands in 2025
AI is no longer just a buzzword. It’s now part of how businesses grow. In 2024, many brands in the Philippines tested…
DEBUNKED: Starbucks Misspells Names on Purpose as a Marketing Strategy
Let’s cut through the noise. My viral Facebook post ranting about a barista butchering my name on a Starbucks cup sparked a…
From the JP Abecilla–Starbucks Saga to #ProudlyPinoyCoffee: A Journey of Brewing Filipino Pride
In a recent Daily Tribune article by Jason Mago, it was noted that it remains to be seen whether my “boycott” of…
Content Marketing in 2025: Trends, Strategies, and Expert Insights
Since 2017, it has been my practice to review the annual trends in the content marketing world and present them in The…
The 12th PropertyGuru Philippines Property Awards Will Showcase the Finest Real Estate in the Country
CEBU, Philippines — The 2024 edition of the PropertyGuru Philippines Property Awards is set to present the highest marks of excellence to real estate…
How to Stay Happy with Your Job
If you’re an employee, a significant portion of your time is spent at work. Hence, the impact of your professional life on…
Ready-for-Occupancy Projects of The Mactan Newtown: One Pacific Residence and 8 Newtown Boulevard
The Mactan Newtown, a groundbreaking township development in Lapu-Lapu City, Cebu, is continually making waves in real estate with its promise of…
Master Sales: Best Practices for Sales Representatives
Many industries have witnessed remarkable growth in recent years, offering businesses a more accessible route to getting their work out into the…
Bringing Hope and Change: eLink Sales Ops Outreach at The Sisters of Mary Girlstown
In a world that often seems consumed by technological advancements and business pursuits, it is heartening to witness companies stepping up to…