Content creation is a sleeping giant awakened by the pandemic. B2B and B2C businesses can’t do anything but use online content to get through to their customers. Despite loosening restrictions, digital content will continue to rise in 2023. Content creators will continue to find a place in a company.
Writers and content creators alike are top for hire in 2023, based on a survey conducted by the Content Marketing Institute, Marketing Profs, and ON24 this year. Almost half of the 925 respondents believe they need to prioritize hiring more content creators next year. That includes writers, designers, photographers, and videographers. Content marketers are next with only 25%, and community managers or social media specialists with 22% respectively. You have to take advantage of this turn of fortune in your favor.
The Rise of Content Creators During the Pandemic
Due to health restrictions during the COVID-19 pandemic, companies forced themselves to get familiar with online marketing. Since they can’t already meet customers physically, they have to use digital platforms to reach potential customers and maintain loyal clients. Aside from the employees who have to work from home, they find it necessary to hire freelancers, content creators, and influencers to boost their marketing strategies online.
Consequently, many individuals find content creation a way to survive challenging times. As of August 2022, Linktree has recorded over 200 million content creators worldwide. According to Forbes, “Ask a kid today in the U.S. what they want to be when they grow up. No longer is musician or athlete the top answer. It’s a YouTuber—an answer 3x more popular than an astronaut.” Filipino YouTubers, popularly known as vloggers, can roughly earn Php 95.00 – Php 240.00 on ads per 1,000 views. Top vloggers, however, can earn from Php 250,000.00 up to Php 1,000,000.00 a month.
The Need for Writers and Content Creators Alike
You don’t go online for nothing. You browse TikTok to watch short videos and escape ads for longer videos on YouTube. You visit a website to read a blog article or learn more about a company. You spend hours scrolling for photos or graphics on Instagram and Pinterest. You consume hundreds, if not thousands, of words on Facebook and Twitter every day for miniblogs, posts, or tweets.
The people behind everything you ingest online are content creators hired permanently or working freelance. They are content writers, copywriters, graphic designers, video creators, photographers, and the like. They are being sought and paid for their skills, influence, flexibility, and professionalism. Without them, businesses would have a hard time reaching out to their existing and potential clients. And yes, traditional and digital marketers need content creators of all forms.
Why Would You Hire a Marketing Writer
About 40% of the 1,163 content marketers surveyed by CMI on May 2022 want to learn writing and editing skills. This is for the fact that everything in marketing must be communicated through writing. From internal email correspondence to sending press releases, marketers have to acquire some kind of skill in writing.
Writers with marketing skills are able to integrate the branding, tone of voice, and goals of a company in various forms of online content. Whether through email marketing, social media marketing, search engine optimization (SEO), or digital marketing, a marketing writer can do the task seamlessly.
To boost your writing and marketing skills, you can apply for a Brand and Marketing Generalist with eLink today! Browse our blog site and regularly visit us to learn more.