Video creation has continually been growing for the past 12 months. Despite the growth, however, blog posting is still the top choice among businesses from various industries based on research.
When you compare blogging vs vlogging, there is no doubt blogging is still the top choice in content creation. That statement is not based on assumption; it is gleaned from reliable research. The purpose of this blog, though, is not to dismiss vlogging or video creation altogether. Instead, this writing aims to prove that blogging is already an established way of creating content, and vlogging is the next big thing to consider. After all, writers and content creators alike are top for hire in 2023.
Blogging vs Vlogging
There is always confusion between the use of blogging and vlogging. It is similar to the clutter in the difference between bloggers and vloggers. Blogging is simply posting an article on a website or blog site. On the other hand, vlogging is posting videos on YouTube, TikTok, and other video platforms.
Though they are both content creators and/or influencers, it is important to mention that a blogger is not similar to a vlogger. With the simple definition above, a blogger is someone who writes articles, while a vlogger is someone who creates video content. I hope this no-brainer explanation could not stress out a single strand in your brain. Sadly, I have to do this because many people are confused about it. I hope they can find this blog to help them out.
Blogging Is Still a Top Choice
Based on the research made by Content Marketing Institute and MarketingProfs, 89% of B2B marketers have used blogging in the past 12 months. However, they prefer to have short articles or posts (below 1,500 words) than long ones (above 1,500 words). Nonetheless, 61% of professional writers have also utilized writing more than 1,500 words.
The data proves that blogging is still a top choice over vlogging. In a separate study, about 40% of content marketers are interested to learn about writing and editing. Around 53% of marketing professionals also want to learn about search engine optimization (SEO), a critical skill in blogging.
Vlogging Is Continually Growing
Although blogging or article writing remains the top choice among marketers, vlogging or video creation grew to 75% in 2022 from 66% in 2021. The growth has been consistent since the start of the pandemic lockdown in 2020.
As of October 2022, there are already 1 billion TikTok users and 2.5 billion YouTube accounts, according to Statusbrew. The two are the most popular video platforms. Reels (short videos) and live videos are also becoming more popular on Facebook (2.9 billion users) and Instagram (1.3 billion accounts). Needlessly to say, many people prefer watching videos to reading less or more than 1,500-word blog articles.
Since the presidential election in the Philippines last year, JP Abecilla has also included vlogging in addition to his blogging career. JP is currently working as a full-time Brand and Marketing Generalist.