Why Filipinos Need to Learn How to Disagree Better
Filipinos are very good at talking. We can turn a five-minute conversation into an hour. We debate basketball, celebrities, food, religion, politics…
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JP Abecilla – The Millennial Writer
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Middle Class on Paper, Fragile in Reality: What ₱50,000-₱80,000 Really Means to a Filipino Family
If a Filipino earns ₱80,000 a month, is that person comfortably middle class? At first glance, it sounds like a simple question.…
Four Nights and Five Days in Hong Kong: The Food, Crowds, Lights and Valentine’s Day I Still Remember
My Hong Kong travel experience was not really about checking attractions off a list. Yes, we went to Ocean Park, rode the…
Beyond “Yormilk”: When Public Service Becomes Part of a Filipino Child’s Story
For many Filipino families, milk is ordinary. It sits beside coffee, rice and canned goods on supermarket shelves. Parents remind children to…
Rising Above the “Starbucks Saga,” Sparking National Conversation on Coffee, Culture, and Class
Months after the much-talked-about “JP Abecilla–Starbucks Saga,” digital marketing professional and blogger JP Abecilla, known as The Millennial Writer, is redefining the…
AI-Driven Marketing for Philippine Brands in 2025
AI is no longer just a buzzword. It’s now part of how businesses grow. In 2024, many brands in the Philippines tested…
Manila Flood Control: How Mayor Isko Moreno’s Declogging and Cleanup Operations Are Transforming Manila
This article serves as a follow-up to my previous piece, “Can We Stop Normalizing the Philippines as a DUGYOT Nation?”, where I…
Media Meter Named JPAbecillaPH.com as One of the Top Lifestyle Websites in the Philippines
We’re now living in a world where everyone, including grandparents, seems to be starting a blog. With that, standing out from the…
Globe Hapag Movement Feeds Nearly 900,000 Students in Cebu with ₱1 Million Rice Donation
When you think about what kids need to succeed in school, rice might not be the first thing that comes to mind.…
DEBUNKED: Starbucks Misspells Names on Purpose as a Marketing Strategy
Let’s cut through the noise. My viral Facebook post ranting about a barista butchering my name on a Starbucks cup sparked a…