AI-Driven Marketing for Philippine Brands in 2025
AI is no longer just a buzzword. It’s now part of how businesses grow. In 2024, many brands in the Philippines tested…
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Category: Marketing & Branding
DEBUNKED: Starbucks Misspells Names on Purpose as a Marketing Strategy
Let’s cut through the noise. My viral Facebook post ranting about a barista butchering my name on a Starbucks cup sparked a…
From the JP Abecilla–Starbucks Saga to #ProudlyPinoyCoffee: A Journey of Brewing Filipino Pride
In a recent Daily Tribune article by Jason Mago, it was noted that it remains to be seen whether my “boycott” of…
Content Marketing in 2025: Trends, Strategies, and Expert Insights
Since 2017, it has been my practice to review the annual trends in the content marketing world and present them in The…
The First and Remarkable Brand and Marketing Team Building Experience in Oslob, Cebu
Aside from maintaining the brand and marketing identities of the companies we’re handling, our department is an intersection of almost all departments…
Employee Content Creators and Influencers in the Workplace
Facebook has turned many personal profiles into digital creators, but content creators and influencers are different kinds of social media hotshots. Do…