AI-Driven Marketing for Philippine Brands in 2025
AI is no longer just a buzzword. It’s now part of how businesses grow. In 2024, many brands in the Philippines tested artificial intelligence (AI)…
Author: JP Abecilla
JP Abecilla - The Millennial Writer is a Filipino influencer and award-winning blogger in the Philippines based in Cebu City, Cebu. JP blogs about writing, blogging, motivation, career, politics, and religion. He is a recipient of Best Cebu Events Blog of 2019 and Blog of the Year (2nd Place) in 2020 by Globe Telecom.
More than being a writer, blogger, and influencer, JP loves coffee, books, and donuts.
Manila Flood Control: How Mayor Isko Moreno’s Declogging and Cleanup Operations Are Transforming Manila
This article serves as a follow-up to my previous piece, “Can We Stop Normalizing the Philippines as a DUGYOT Nation?”, where I questioned why we…
Media Meter Named JPAbecillaPH.com as One of the Top Lifestyle Websites in the Philippines
We’re now living in a world where everyone, including grandparents, seems to be starting a blog. With that, standing out from the noisy digital crowd…
Globe Hapag Movement Feeds Nearly 900,000 Students in Cebu with ₱1 Million Rice Donation
When you think about what kids need to succeed in school, rice might not be the first thing that comes to mind. But for hundreds…
DEBUNKED: Starbucks Misspells Names on Purpose as a Marketing Strategy
Let’s cut through the noise. My viral Facebook post ranting about a barista butchering my name on a Starbucks cup sparked a firestorm of comments,…
From the JP Abecilla–Starbucks Saga to #ProudlyPinoyCoffee: A Journey of Brewing Filipino Pride
In a recent Daily Tribune article by Jason Mago, it was noted that it remains to be seen whether my “boycott” of Starbucks will be…
BAI Foundation First Celebrity Golf Tournament: Aiming to Restore Hope for the Forgotten of Cebu
With proper guidance, treatment, and rehabilitation, a drug addict or anyone dealing with any addiction or mental issues can find hope, faith, and transformation. BAI…
Can We Stop Normalizing the Philippines As a DUGYOT Nation?
Cebu City Mayor Raymond Alvin Garcia expressed gratitude to Cebuanos for the successful “Sinulog Is Back: The Concert” held at the Cebu City Sports Center…
National Bible Month 2025: A Four-Week Bible Reading Challenge
The Philippines is said to be a “Christian country.” Granting without admission that this is true, Filipinos then must be Bible readers. Needless to say,…
Content Marketing in 2025: Trends, Strategies, and Expert Insights
Since 2017, it has been my practice to review the annual trends in the content marketing world and present them in The Millennial Writer way.…